OVER 1000 TESTED IDEAS THAT WILL MOVE YOUR STOCK CDBOOK

1070 Tested Ideas That Move Merchandise/Stock


An appliance retailer gets an idea—keep the store open until the wee hours for several days running and stage a special price event; "the late bird gets the worm." For reasons rooted perhaps in psychology, the idea clicks. In short order, several giant manufacturers are giving their appliance outlets complete programs for "Sella-thons." 

A druggist concludes that it would be a nice gesture to present a little package of baby necessities to mothers of newborn babies. Soon several giant manufacturers are packaging these gift assortments at the factory and building complete marketing programs around them. 

A food outlet, in its non-food section, bands certain soft-goods items in lots of twos and threes and gives them a special price. The "two-f er" idea is born and this, in time, leads the giant Coca-Cola to the development of the six-pack as well as leading innumerable manufacturers in other merchandise classifications to the development of new concepts in size of sales unit. 

Some non-food outlets get the notions that, since food produces enormous traffic, why not add food? The direct result—the fastest- growing outlet for food today is the non-food outlet and die food processors have had to adjust their marketing programs accordingly. 

The vast suburban shopping centre started as a retail idea. It has revolutionized the total marketing process of practically every manufacturer of consumer merchandise.

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